Finding the best size for your custom stickers and labels

Finding the best size for your custom stickers and labels depends on a whole range of factors: the shape you want, the custom design you’ve created, and how you plan to use your stickers and labels.

The beauty of custom sticker printing is that you’re guaranteed to find the right fit. But that can be tricky without some guidance, and that’s where we come in.

Below, you’ll find tips and tricks to help you find the ideal size for your stickers and labels, including an overview of the most popular sizes and when to use them. Read on or watch the video below for a quick summary.

Finding the correct size for your stickers and labels can feel overwhelming. You’re free to choose whatever size you need, which means there’s no need to settle for standard label sizes.

But how do you narrow down that long list of possibilities to one that really works for you?

First, you’ll want to keep your sticker or label proportional to the surface you’ll be applying it to. So be sure to accurately measure both the size of your product or surface and the exact area you want your sticker or label to cover.

To give you a better sense of how different sizes look, we’ve collected our top 3 most popular sizes below.

1. Our smallest option: 2x2 cm

A 2x2 cm sticker or label is our smallest labeling option. We don’t recommend going any smaller, as it makes your design difficult to read.

This size is great for small logo stickers to enhance your product packaging. They work well as quality or packaging seals for small items like jewelry.

When you choose small stickers, we suggest ordering them on sticker sheets, it makes peeling them off much easier.

The golden rule for small stickers and labels is: don’t overcrowd them. A 2x2 cm space doesn’t give you much room, so go with a minimalist design for the best results.

A 2x2 cm sticker or label is roughly the size of a penny. That’s why we generally recommend sticking with traditional shapes at this size.

2. The perfect all-rounders

This brings us to our most popular sticker size range: stickers and labels between 5 and 10 cm. These are super versatile and great for showing off custom designs and shapes.

This size is ideal for both business and personal use. They’re perfect for promotional logo stickers, packaging seals for shipping boxes, or decorative stickers for mugs and laptops.

You can also print the same design in different dimensions to create consistent branding across products.

They’re big enough for legible text and design elements but not so large that they overpower your surface. Check out the image below for some visual inspiration.

3. Larger options

Our product range goes up to 70x70 cm, that’s a pretty large decal. But some surfaces call for something bigger.

Larger sizes are perfect for promotional stickers that need to stand out in busy places or be visible from a distance.

For example, window stickers or car decals usually work well starting at around 12x12 cm.

As mentioned earlier, the ideal size depends on the space you want to fill. A 12x12 cm sticker might get lost on a truck, while a 30x30 cm window sticker could pose a safety concern.

The larger your stickers or labels, the trickier they are to apply. In our experience, anything over 30 cm often causes more hassle than it’s worth.

A word on sheet labels: sheet size vs. label size

When you order custom labels, you might wonder if you need to enter the size of the entire sheet or just the individual labels.

The answer? Either works, it just depends on how you’re submitting your artwork and what size matters most to you. You can learn more here: Do I enter my sheet size or individual sticker size?

If you have a product label that you want printed onto sheets, we recommend entering the label size and selecting your quantity based on how many individual labels you need. Just upload your product label design, and our team will arrange them on the best sheet size for you. You’ll be able to approve everything with a digital proof before printing begins.

If you’ve designed a full sticker sheet that you want to hand out or sell, enter the size of the entire sheet and choose how many sheets to print. Upload your sheet design, and our team will send you a proof.

No sheet design? No problem. Just upload multiple designs, and we’ll arrange them into a sticker sheet for you. If you don’t specify the sheet size, we’ll default to an A4 sheet (8.27 × 11.69 in).

And that’s everything you need to know to find your ideal sticker or label size.

Ready to place your order? Check out our product range and get started. You can also try our quiz to find the best material, order risk-free samples, or ask our team for a personalized recommendation.