Why use stickers to promote your business

Stickers have been around for over two hundred years, with the self-adhesive kind created in 1935 by R. Stanton Avery. These days, we take them for granted as a form of expression, seen everywhere from laptops to street signs.

But what does it mean when someone uses a custom sticker? And how can sticker printing be a low-cost, high-impact tool for your brand?

Endorsement power

Brand endorsements play a major role in influencer marketing and advertising. The Brand Marketing Blog defines an endorsement as a public show of support for a product or brand.

We usually think of celebrities landing big deals when we hear the word "endorsement." But most businesses can’t afford someone like David Beckham to promote their product.

Luckily, there’s a much more affordable way to create that same effect. Endorsements work because of basic psychology. When people feel unsure, they rely on what others think. We look to friends, peers, and reviews to help us decide if something is worth it.

According to Forbes, recommendations are the number one driver of purchase decisions. Facebook reports that 9 out of 10 people take action after a friend recommends something. This includes online reviews, star ratings, and personal feedback.

So what do stickers have to do with this? Branded stickers are like mobile endorsements. When someone adds your sticker to their laptop or water bottle, it shows public support for your brand.

Stickers always feel personal. Someone gives you one, displays one, or sticks it somewhere with intention. They are not random popups. They carry meaning.

As visual tools, stickers help your brand stand out. People around us pick up on logos and designs without even realizing it, which makes them more open to your product or service.

Apple has included free stickers with its products for years. Brands like Vans and Razer do the same because it turns customers into part of the brand and helps them share it in an authentic way.

Stickers are a low-cost type of advertising that feels natural. They come with the added benefit of being peer-approved.

Keep it consistent

Branded stickers can also support your overall marketing strategy. The more often customers see your logo, the more likely they are to remember it. This helps build both brand recognition and loyalty.

There are several levels of brand awareness:

1. Brand recall – remembering a specific brand when thinking about a product type
2. Brand recognition – identifying a brand by its logo, slogan, or colors
3. Top-of-mind awareness – being the first brand someone thinks of when a product is mentioned
4. Brand dominance – when one brand becomes the only one people associate with a product

Custom stickers can help with all of these. Most importantly, they help spread your brand.

You can place them almost anywhere. Use them on signs, packaging, or tools. Anywhere your customers interact with your business is a good spot to show off your brand with bright, bold stickers.

As part of your marketing strategy, stickers are low-cost and high-impact. They let you reinforce your brand instantly.

If you’re running a limited-time campaign, you can switch to a new sticker design quickly. Afterward, you can return to your standard branding.

With so many sticker types and finishes available, it's easy to make your business stand out whether you're focused on B2B or B2C.

Stickers that sell

Well-known brands give away stickers for a reason. Customers see them as valuable, and they enjoy showing support for the brands they love.

Free stickers also connect to human psychology. In Influence: Science and Practice, author Robert Cialdini explains the rule of reciprocity. This is the idea that when someone gives us something, we often feel the need to give something back.

That’s why people who receive a freebie are more likely to make a purchase, share a recommendation, or leave a good review.

But stickers aren't just for giveaways. You can use them to update your visuals and add extra personality to your marketing. Whether you stick them in your store, on your packaging, or at events, they help give your brand more visibility and presence.

Take a look at our custom sticker options and start getting your brand in front of more people.