Should I put logo stickers on packages?

Building and maintaining a business involves more than just conceptualizing, developing, designing, and producing a product. As important as all that is, as a business owner you understand how vital marketing is to your overall strategy. Every detail matters—from designing and printing labels that reflect your brand to the steps that come into play the moment you buy logo stickers for your products.

One question we hear over and over again is whether business owners should put logo stickers on packages. Your business depends on more than just a solid product. It’s heavily influenced by your branding, your presentation, and how you package your products.

As with any business decision, there are pros and cons to consider before adding logo stickers to your packaging.

Pros of logo stickers on packages

The more people see your logo and associate it with great products, the more business you’re likely to do. Adding logo stickers to your packaging offers some additional (and maybe surprising) benefits.

Personal touch

If you're the kind of business owner who likes to add a personal touch to each order, consider adding logo stickers to your packages.

Why? Because this gives you the option to customize each sticker. If there's enough space, you could add the customer’s name and a quick “Thank you for the order!” A short, personalized note can go a long way in making a customer feel appreciated.

Presentation matters

Adding a logo sticker to your packaging helps it look more polished and professional. Even if your product is amazing, lackluster packaging can make a poor first impression.

Increased shareability

We all know the impact social media has today. It’s full of influencers and everyday users sharing content that helps people make buying decisions and discover new products.

A thoughtfully branded package is more likely to wow your customer—and when they’re impressed, they’re more likely to post about it. That extra effort to design, print, and place a logo sticker might be what gets your brand in front of hundreds (or thousands) of new eyes.

Cons of logo stickers on packages

As much as we love stickers, they aren’t always perfect. Here are a few things to consider before adding logo stickers to your packaging process.

Time-consuming

If you're only shipping a few orders a day, applying stickers may not be a big deal. But for high-volume businesses, it can become a time drain.

Take a moment to calculate your average order volume and how much time you can realistically dedicate to applying stickers. Logo labels are about 65% faster to apply than individually cut stickers—so use the right format to save time.

Environmental impact

Unless your packaging is reusable (which isn’t always the case), it’s likely to be thrown away after one use.

While logo stickers can enhance presentation, they may not align with sustainable practices. At Sticker it, we offer eco-friendly and biodegradable options that can match your existing sustainable packaging materials.

Potential clutter

If your packaging is small or already features strong design elements, a logo sticker might feel out of place.

Before applying, think about where the sticker would go, whether it clashes with existing visuals or colors, and if the size feels balanced with the rest of the packaging.

Wrap, package, and sticker

Let Sticker It handle all of your label and sticker printing needs— doing much more than just logo stickers. You name it when it comes to stickers–Sticker It has it all, from special effects like holographic stickers to basic shapes like circle stickers.