Standard sticker sizes and what they’re used for

Sticker size influences how well a design fits a surface, how visible it is, and whether it prints clearly without looking distorted or pixelated.

Some of the most popular sticker sizes include 2.5×2.5 cm, 9×5 cm, and 13×13 cm, each suitable for different uses such as product labels, business cards, or laptop decals.

Knowing the standard sticker sizes helps you avoid common printing issues and choose the ideal sticker size for everything from food packaging to car bumpers.

Sticker size cheat sheet

Here’s a quick reference to common sticker shapes and sizes, along with what they’re typically used for. This can help when ordering custom stickers or planning a sticker design that fits your packaging or surface properly.

Circle stickers

• 2.5×2.5 cm: Small circle stickers for logo dots, seals, product labels
• 5×5 cm: Pricing stickers, custom sticker sizes for laptops and phones
• 7.5×7.5 cm / 13×13 cm: Decorative vinyl stickers for laptops, skateboards, fridges

Square stickers

• 7.5×7.5 cm: Social media icons, sticker printing for minimal product packaging
• 13×13 cm: Visual-heavy designs, giveaways, laptop covers

Rectangle stickers

• 9×5 cm: Business card size, used for tags, name labels
• 10×7.5 cm / 10×15 cm: Shipping info, rectangle sticker designs for branding panels

Oval stickers

• 4×5 cm / 5×7.5 cm: Great for jars, takeaway coffee cups, and curved surfaces
• Oval sticker size works better for long brand names than circles

Bumper stickers

• 29×7.5 cm (standard): Slogans, car stickers, car bumpers, awareness campaigns
• 20×10 cm / 30×10 cm: Compact options for narrow bumper space or windows

Die cut stickers

• Any size: Flexible custom sizes, ideal for intricate artwork or branded designs
• Choose between die cut or kiss cut stickers

When choosing a size, always consider your sticker dimensions, the surface area, how complex your design is and what you will use your sticker for.

Circle stickers

Circle stickers are one of the most versatile shapes. They’re compact, eye-catching, and easy to apply. Their symmetrical design works well for branding, packaging, and personal use.

• 2.5×2.5 cm: Best for small circle stickers like logo dots, security seals, or product labels. Great when space is limited but you still want to stay visible.
• 5×5 cm: A suitable size for logos with short text, custom sticker sizes for pricing, and decals for laptops or phone cases.
• 7.5×7.5 cm / 13×13 cm: Perfect for decorating items like home appliances, skateboards, or notebooks. A popular choice for bold vinyl stickers and visually striking designs.

Square stickers

Square stickers have a neat, balanced look and are easy to design. They’re popular with brands that want a minimal, modern appearance.

• 7.5×7.5 cm: Common for artwork, QR codes, social icons, or small product packaging.
• 13×13 cm: Ideal for image-led designs, promotional giveaways, or laptop branding.

Tip: Rounded corners make the square sticker size easier to peel and apply cleanly.

Rectangle stickers

Rectangle sticker sizes give you more space to work with, making them ideal for layouts that include text, logos, and branding elements.

• 9×5 cm: Matches the standard business card size, often used for name tags, brand labels, or contact stickers.
• 10×7.5 cm / 10×15 cm: A practical choice for ingredient labels, shipping details, or food packaging.

They’re efficient for fitting text and graphics into a single design. These shapes are also common on sticker sheets or roll stickers for larger print runs.

Oval stickers

Oval stickers are well-suited to curved surfaces and brand names with wider text.

• 4×5 cm / 5×7.5 cm: Ideal for jars, takeaway coffee cups, food labels, or product packaging.

The oval sticker size supports logos with long names or wide text layouts, something circular stickers often struggle with.

Design note: The elliptical shape is great for sticker design on narrow or rounded areas, where it prevents warping or awkward alignment.

Bumper stickers

Bumper stickers are built for visibility from a distance. They’re frequently used for slogans, campaigns, or bold brand statements on cars and windows.

• 29×7.5 cm: The standard bumper sticker size. Most often used on vehicles, signs, and car bumpers.
• 20×10 cm / 30×10 cm: Alternative sizes that suit narrow bumper space or rear windows.

For the best effect, use bold decal styles with high-contrast colours. Keep text large, prioritise legibility, and avoid crowded layouts, especially since these are meant to be seen while in motion.

Most car stickers are printed on vinyl to ensure they’re weatherproof and long-lasting.

Custom & die-cut stickers

Custom stickers give you complete control over the shape, size, and finish. They’re commonly used for branding, events, and unique or creative designs.

These can be produced in any size or shape, including detailed cuts and outlines.

They’re especially popular for promotional items, packaging extras, or eye-catching personalisation.

There are two main cut types to consider:

• Die cut stickers are trimmed exactly to the shape of the design. Clean and professional look.
• Kiss cut stickers are cut through the vinyl layer only, keeping the backing intact. Easier to peel, especially for intricate artwork.

These stickers are typically printed on sticker paper or durable white vinyl stickers, depending on the intended use.

How to choose the right size

Choosing the ideal sticker size starts with knowing the surface you’re sticking it to. A design meant for a water bottle, greeting card, or car decal will all require different dimensions. Always measure first to avoid poor fit or peeling at the edges.

Next, think about how detailed your design is. Intricate artwork needs more space to stay clear, while a simple logo can work well on small circle stickers or compact custom sizes. Readability matters, text that’s too small can become a pixelated design after printing.

If you can, do a test print before ordering. Checking your sticker dimensions in real life helps you catch any scaling issues and adjust as needed. If you’re unsure, refer to a standard sticker size chart or compare your layout with commonly used formats. Order yourself sticker sheets of several different sizes and go from there!

FAQs

What is the average sticker size used for most projects?

The average sticker size depends on what it’s being used for, but most people go for sizes between 5×5 cm and 9×5 cm for general use. These are considered standard sticker sizes, compatible with most sticker printing services. They’re also widely available on sticker sheets, making them cost-effective for bulk printing.

What are the standard sticker sizes for labels, packaging, and personal use?

Standard sticker sizes include dimensions like 2.5×2.5 cm, 5×5 cm, 9×5 cm, and 10×15 cm. These are often used for photo stickers, product labels, shipping details, and tags. Using a standard size helps keep printing costs down and ensures your design fits neatly on sticker sheets or roll labels. You’ll also have more customisation options if you stick with widely used formats.

What size should I choose for car stickers?

When designing car stickers, visibility is the most important no matter the type of sticker you choose. Most people go for bumper sticker sizes like 29×7.5 cm or 30×10 cm. These offer the right balance between being easy to read and fitting neatly on a bumper or window. Whether you’re designing photo stickers, brand decals, or awareness messages, proper sticker printing and durable materials like vinyl are key. You can also look into customisation options like waterproof finishes or lamination to improve longevity.