The best ways to use die cut stickers

Die cut stickers are one of the most popular sticker options. Are you wondering why? What makes them special? Can you even apply them to your needs, be it marketing, giveaways, a new product range, or something else? And if so, how exactly is that going to work?

We’re here to answer all these questions and more. After reading this article, you’ll be a die cut sticker expert, ready to put them into action.

Before we jump in, let’s quickly break down what custom-made die cut stickers are and why they could be perfect for you.

What are die cut stickers?

You probably have a pretty good image in your head when you hear terms like clear stickers or holographic stickers. However, “die cut sticker” sounds a bit more ambiguous.

That’s because “die cut” doesn’t refer to a specific material. Instead, it describes how the sticker is cut.

We cut a die cut sticker around the shape of your design. This can be any shape you can think of. Essentially, a die cut sticker is a custom-shaped sticker.

The name comes from the metal dies originally used for cutting. Today, the process is fully digital.

When should I use die cut stickers?

The truth is, you can use most stickers for most applications. There’s no reason why a die cut sticker would be a better laptop sticker than other shapes.

But it’s exactly their shape that makes die cut stickers stand out. They’re unique, which makes them great for situations where you want to leave a lasting impression.

Die cut stickers are individually cut. They’re ideal for labeling small batches of up to a hundred products (for more, use labels on sheets or rolls), promotional giveaways, or reselling. Die cut stickers are universal and can be used on everything!

The best ways to use die cut stickers for businesses

Die cut stickers are a versatile and functional marketing tool that lasts.

Look at companies like Vans. They’ve been using die cut stickers in their marketing for decades. The unique shape of their “Vans Off The Wall” logo makes the brand stand out. Stickers also resonate with their target audience and broader skating culture.

The same applies to Apple. The shape of their logo reflects the brand’s values. All it takes is a die cut sticker to evoke that association.

So why not take a page from their playbooks?

1. Multi-level branding

Stickers are made to be seen and shared. That alone makes them the perfect marketing tool.

You can use them for product branding, premium packaging, and price tags. These uses tie directly to your product, which is great.

But why stop there? Use die cut stickers to boost overall visibility.

Think about delivery services like Getir or Gopuff. They brand their vehicle fleets to generate visibility at a minimal cost. As their employees move through busy city centers, the eye-catching stickers catch attention.

There’s no limit to this approach. You just have to think about where your target audience is, and go stick there.

2. Out-of-the-box business cards

Let’s give B2B some attention. Depending on your industry, you might talk to customers, suppliers, or potential investors.

Got networking events coming up? These take time and effort, so the last thing you want is to be forgotten once people leave.

Here’s your chance to be more than just another card in someone’s stack. Be the first sticker.

Create a standout design that includes the essentials: contact info, name, and a fun look. And make it memorable. You can use our free design tool to help.

Give it a custom shape to stand out from the 3.5 x 2 inch rectangles.

3. Gifts and giveaways

Here’s a little trick for handing out free stickers. Use it wisely.

Stickers blur the line between marketing and gifting. When someone receives a free sticker, they don’t always see it as advertising, they often appreciate it as a gift.

This taps into the psychology of the reciprocity principle.

Here’s what happens when you give something:

• You build a positive relationship with your customer.
  
• The recipient feels a subtle urge to give back, even if they didn’t ask for the gift.
  

Customer lifetime value comes down to the relationship people have with your brand. The more value you offer, the more likely they are to come back or spread the word.

This might sound a little strategic, but it’s just human nature. And it works.

Take Glossier, for example. Their free stickers are so popular they’ve added an FAQ about them.

4. Effective advertising

Die cut stickers also shine in guerrilla marketing or brand awareness campaigns.

Adding stickers into the mix gives you a whole new set of creative possibilities.

Here’s another example from Gopuff. Their branded sticker placement gets their name in front of thousands every day:

All it costs is a handful of stickers and maybe a placement fee. Compare that to a billboard in a city center, we’d bet this is better value.

The best personal uses of die cut stickers

Let’s not forget, they’re fun too. That custom shape makes them perfect for sticker-bombing laptops, bottles, and more.

Here are a few other creative uses:

• Custom place settings
  
• Name tags
• Phone stickers
• Laptop stickers
• Water bottle stickers
• Lifestyle branding
• Die cut photo stickers
  

Can die cut stickers go on cars?

Yes! If you’re using them on a car, just make sure you choose a waterproof, durable vinyl.

White, clear, holographic, glitter, gold, or silver vinyl all work well.

You can even get front-adhesive versions that stick to the inside of the glass.

Are die cut stickers good for scrapbooking?

Absolutely. Their unique shape adds character to your layout.

If you’re after variety, you can split your order across multiple designs. Learn more about uploading multiple files during your order.

Conclusion

Die cut stickers are seriously powerful. Here’s what to remember:

• “Die cut” means the sticker is cut around your design’s shape
  
• If you want a custom shape, this is the product to go with
  
• Die cut stickers can be made from any material you choose
  
• Their shape helps your brand stand out
  
• And let’s face it, everyone loves stickers

Want to give it a try? Order die cut sticker samples or contact our experts for help.